‘SOCIAL LEADERSHIP’ IS THE KEY TO ACHIEVING COMPANY GOALS IN THE SOCIAL MEDIA AGE

what is social leadership & how do you practice it

As a business leader, you get to decide how your organisation is going to “win” in its market. However, you cannot deliver victory alone - you have to bring people with you.

In frontline organisations like hospitality, retail and supply chain, this typically means leading tens, hundreds or even thousands of distributed colleagues with whom you do not (and cannot!) have much of an in-person relationship.

That is where Social Leadership comes in.

Social Leadership is the practice of using digital tools to influence people at work.

Explore the data profiles of top 'Social Leaders'

Get your copy of our Social Leader Report 2022! In this exclusive report, we share the stats, tricks and tips of some of the best leaders using Yapster. 

 
 
 

So how can you use YAPSTER to fulfil your role as a leader within your business?

 
Social Leadership - Broadcasting.gif

BROADCASTING


(via company-wide Newsfeed)

  • Reinforces company culture & priorities

  • Conveys feelings and character as well as facts (usually by video)

  • Shines a spotlight on others to empower and inspire

 
 
Yapster Features - Reacting & Engaging.png

Reacting & engaging


(via Newsfeed & within Yaps)

  • Increases the recipient's feelings of empowerment and personal value

  • Improves performance through affirmation and/or constructive feedback

  • Inspires passive colleagues to become active themselves

 
 
Social Leadership - Direct communication

Direct communication


(via Yaps)

  • Significantly decreases time-to-action for cross-organisational initiatives

  • Removes the excuse of 'miscommunication' (when supplemented with calls & f2f clarification)

  • Increases company cohesion through meaningful, non-hierarchical relationships

 

Want to find out more?

Hear from our CEO Rob Liddiard where he explains the fundamentals of Social Leadership, starting with a brief history of prior leadership techniques and technologies.

 
 
We are one of the largest bowling centre operators in the UK and were hard hit by the first UK coronavirus lockdown. However, thanks to Yapster and by embracing Social Leadership, we emerged from the first Government lockdown with a 96% employee feedback rating for the quality of our company communications.

- Laura Jobes, People & Talent Director

READY TO become a social Leader?

 

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